What is Universal Design?

Genuine + Gencan cares deeply about design, in particular Universal Design within the context of architecture.
(also known as “inclusive design” or “barrier-free design”)

According to the Centre for Excellence in Universal Design, Universal Design is the design and structure of an environment so that it can be understood, accessed, and used to the greatest extent possible by all people regardless of their age or ability.

That means that when architects and city planners think about and plan around peoples’ diverse needs and abilities (like kids, parents, seniors, people with injuries or illnesses, and people with disabilities) they can create environments that actually meet those needs and abilities.

The Basic Principles of
Universal Design

The original concept of Universal Design was created by architect and industrial designer, and wheelchair user, Ronald Mace.In 1997, Ronald led a working group of architects, product designers, engineers, and environmental design researchers, to create the 7 principles of Universal Design to help guide the design process of environments, products and communications. Here's a summary of the principles.

1. Equitable Use

The design is useful and marketable to people with diverse abilities.

2. Flexibility in Use

The design accommodates a wide range of individual preferences and abilities.

3. Simple & Intuitive Use

Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.

4. Perceptible Information

The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities.

5. Tolerance for Error

The design minimizes hazards and the adverse consequences of accidental or unintended actions.

6. Low Physical Effort

The design can be used efficiently and comfortably and with a minimum of fatigue.

7. Size & Space for Approach and Use

Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user's body size, posture, or mobility.

Miles' Story